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CAMBRIDGE, MA (BRAIN)—Montague Corporation, a full-size folding bike company, has just launched a new Web site at www.montaguebikes.com (click on link).

The launch coincides with Montague’s new 2010 line of mountain and pavement performance bikes, including the first ever available 700c single-speed folding bike called the Boston. The new site provides online visitors with improvements in navigation, appearance, consumer interaction and accessibility.

“The Web site gives customers more detailed product information, increased functionality and a new, fresh aesthetic that ties in well with our new line of bikes,” said Montague’s sales manager Jonathan Vandenberg. “The site now focuses more on our new technologies and emphasizes our brands performance and portability factor through new graphics and photography. We have also enhanced user experience by adding a 'which bike is for you' section that enables users to easily identify which model best suits their needs.”

The introduction of this new Web site augments steps Montague Corporation has taken to embrace their customers via social media and blogs by creating a buzz and encouraging engagement. The expanded online presence provides users with the ability to communicate with the company and each other through other sites such as Facebook, Twitter, and Youtube.