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VISTA, CA (BRAIN)—Travis Vance has joined Electra Bicycle Company as its director of IT. Vance brings to Electra more than 15 years of relevant experience in the IT/operations industry. Vance will ensure the company achieves maximum benefit from its technology investments and continues its improvements in sales and customer support.

Electra also named Justin Manthe director of sales. Manthe takes on this new role after serving more than 10 years as national sales manager. Filling in his vacancy as national sales manager is Rudi Monigold, expanding his role from regional sales manager. Monigold is a 10-year veteran in the bike industry.

Electra also named John Auble international account manager. Auble formerly was senior inside U.S. sales rep. He will serve as the U.S. sales liaison to Electra’s expanding international network including Electra’s European office in Hamburg, Germany.

And advancing from her position as associate creative director, Robin Vallaire has been promoted to creative director. She joined Electra in 2009. She’s responsible for product, packaging, marketing and sales materials.