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WATKINSVILLE, GA (BRAIN)—Tifosi Optics is the No. 1 brand in the Cycling Specialty Sunglass Category, in units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Cycling Specialty 2010 (H1).

Tifosi Optics sold the most sunglasses of any other brand (23.43 percent of units sold) in the Cycling Specialty Sunglass Category by cycling specialty retailers in the first half of 2010, according to a press release. Not only is the Tifosi Optics brand selling the most sunglasses, but of the top 11 models, Tifosi Optics produces nine of them. The entire brand is up 12 percent in both unit and dollar sales compared to the first half of 2009.