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North America

MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.

Tagged Consumer Expos and Rides / Sea Otter Classic

APTOS, CA (BRAIN)—Mountain Bikers of Santa Cruz (MBOSC) have announced the event schedule and sponsor list for the 2nd Annual Santa Cruz Mountain Bike Festival (SCMBF) at the Aptos Pump Track and Post Office Dirt Jump Park in Aptos Village, California on April 9 and 10.

Tagged Events

BY Marc Sani

TAIPEI, Taiwan—Many U.S. and European accessory brands have long had a presence in Asian markets. But those same brands are now enjoying a fundamental shift in sales as newly affluent Asian consumers clamor for quality brand names.

Tagged Taipei Cycle Show

BY Matt Wiebe

DELTA, Canada—The Maxxis-Rocky Mountain team recently showed up for training camp—their bikes sporting new Race Face cockpits and components—only to learn that Race Face had gone out of business. The Canadian component brand was one of the team’s main sponsors.

DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.

Tagged Consumer Expos and Rides / Sea Otter Classic

WOODINVILLE, WA (BRAIN)—Full Speed Ahead is now the distributor for SRM FSA cranksets in Asia.

Tagged Distributor news

CHICAGO, IL (BRAIN)—Sander Rigney has recently been promoted to SRAM category manager for suspension.

Tagged People

CHATTANOOGA, TN (BRAIN)—Kirk Pacenti of Pacenti Cycle Design sold his 12-year old company to the investment group, Top Five, also from Chattanooga, Tennessee.

Tagged Mergers & Acquisitions

Interbike's original founder Steve Ready is coming out of retirement (well, sort of) to write a few blog posts for us over the next month. His first blog, which will go live tomorrow on BRAIN's front page, will discuss Berkeley, California, as a bike town.

BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.

Tagged Advocacy/Non-profits

WHISTLER, British Columbia (BRAIN)—T2R-Distributors is now distributing IXS – Sports Division’s mountain biking safety wear and clothing within Canada.

IXS produces a comprehensive range of protective wear and clothing designed specifically for mountain bikes.

Tagged Distributor news

PORTLAND, OR (BRAIN)—Auto maker Audi has teamed up with custom bike brand Renovo Hardwood Bicycles to offer a line of high-end belt-drive performance bicycles that are both fashionable and functional.

RIEDSTADT, Germany—Clayton Goldsmith, global aftermarket sales manager at Hayes Bicycle Group, resigned from his position effective April 1 to start two new distribution business ventures.

Tagged People

KENT, WA (BRAIN)—Raleigh America is now on board with, a site that offers retailers training exercises and “edu-­‐games” to better associate themselves with the brands and products sold in their retail locations.

COSTA MESA, CA (BRAIN)—All NBDA members are invited to attend a free webinar entitled "Staffing For Summer," featuring industry consultant Dan Mann of The Mann Group.

Tagged Web/Internet

DENVER, CO (BRAIN)—Primal Wear is moving its headquarters to an 8,800-square-foot space in Denver. The move, which will occur over the course of a few weeks and be finished in early April, will not disrupt normal business operations.

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.

Tagged Tradeshows and conferences / Interbike

MEQUON, WI (BRAIN)—In 2010 Hayes bicycle group went to work on re-branding its customer facing communication.

VANCOUVER, British Columbia (BRAIN)—Jon Hadfield, former sales representative of Race Face Components, joins mountain bike frame manufacturer Banshee Bikes as international sales and marketing manager.

Tagged People

WASHINGTON, D.C. (BRAIN)—John Burke presented a strong case as to why Congress should maintain the current funding for bicycling in the next federal transportation bill on Wednesday as one of 40 experts called in to testify at a hearing in front of the House Subcommittee on Highways and Transit.


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