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NEWBURY PARK, CA—As Giant’s Patrick VanHorn manned booths at Sea Otter and the Tour of California this past spring, he heard for the first time, consumers asking why they couldn’t find several road and mountain models at local bike shops.

SARATOGA SPRINGS, NY (BRAIN)—Serotta Sport has appointed Steve Fairchild as its director of dealer sales.

Tagged People

KEYSTONE, CO (BRAIN)—New high-end bikes were all the buzz at the Specialized Dealer Event this week in Keystone. But the company also is making inroads to better market its entry- and mid-level bikes through a new product hangtag.

SAN JOSE, CA (BRAIN)—MerchantOS and SmartEtailing have joined forces to help their mutual clients manage online operations more profitably.

We all know bikes and beer are a winning combination. To celebrate the pairing, over a dozen Canari employees rode on Wednesday from the company’s Vista, California headquarters to nearby Stone Brewing Co. for lunch.

KEYSTONE, CO (BRAIN)—Close to 600 U.S. dealers are previewing and riding Specialized’s 2011 bikes and equipment this week in Keystone, a ski resort in Summit County, Colorado, during the company’s three-day 2011 product launch.

Tagged Events

NEW YORK, NY (BRAIN)—A federal grand jury investigating possible doping conspiracies in cycling has issued a subpoena for documents to the Trek Bicycle Corporation, the Wisconsin-based bike manufacturer that sponsored Lance Armstrong's cycling teams since 1998, according to a person with knowledge of the investigati

Tagged Media/Publishing

SAN LUIS OBISPO, CA (BRAIN)—Lezyne has hired Albert Lin as its chief operating officer.

Lin brings extensive industry experience, including formerly working for SRAM, according to a press release.

ERIE, CO (BRAIN)—A 250-meter outdoor velodrome seems to be on its way in a small Colorado town of roughly 16,000 residents.

NEUSTADT, Germany (BRAIN)—Since January, the falling value of the euro has increased raw material costs for Sigma Sport by 15 percent, according to Frank Sirringhaus, president of the Neustadt, Germany based computer, light and heart rate monitor company.

ST. LOUIS, MO (BRAIN)—An effort is underway to ban bicyclists from several narrow two-lane highways in semi-rural southwest St. Charles County, according to the St. Louis Post Dispatch.

There was a packed house at a Monday night council meeting, with people speaking out on both sides of the issue.

Tagged Media/Publishing

LONDON, UK (BRAIN)—Hotlines Europe Ltd has announced the dates for their 2011 product launch show, October 6 - 9, 2010, just off Brick Lane in London.

Tagged Events

CARLSBAD, CA (BRAIN)—Sports Multiplied is now distributing Prologo Saddles.

Tagged Distributor news

SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) was selected to compete in the July Pepsi Refresh Project for a $25,000 prize.

Tagged Advocacy/Non-profits

LAGUNA HILLS, CA (BRAIN)—Cyfac International, builder of custom bicycle frames for more than 25 years, has signed a contract with Keonys, Europe’s No. 1 reseller of Dassault Systèmes Product Lifecycle Management (PLM) products, most notably the CATIA PLM Express solution.

SALT LAKE CITY, UT (BRAIN)—Taiwanese manufacturers, many of whom are well known among bicycle industry executives, are now making a concerted push into the outdoor and sporting goods market.

Tagged Events

CORTEZ, CO (BRAIN)—Osprey Packs, Inc. has completed its sales agency selection for the U.S. bike market.

SAN JOSE, CA (BRAIN)—Bicycle retailers now have another option for submitting purchase orders to Giant.

BEAVERTON, OR (BRAIN)—Yakima has named The Hitch Company and Norco as its two new Canadian distributors. The announcement is effectively immediately with the transition scheduled for completion September 1.

Tagged Distributor news

NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Tara Wilkinson as its new director of marketing.

Tagged People


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