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North America

CHICAGO, IL (BRAIN)—World Bicycle Relief, a Chicago-based not for profit that was created by bike industry leaders SRAM Corporation & Trek Bicycle in 2005 to aid victims of the 2004 tsunami in Sri Lanka, and is currently providing quality bicycles to people in need in sub Saharan Africa, has made Barron’s Top 25

TAICHUNG, Taiwan (BRAIN)—The Splendor’s last-minute decision to participate in Taichung Bike Week opened up more space for the mini-show’s exhibitors. But some wondered whether it was worth the trouble, given the less-than-splendid amount of traffic.

Tagged Events

If for some reason you did the unthinkable and not visit BRAIN's Web site yesterday, and missed our Taichung PDF Newsletter Day 1, well, all is not lost. Click on this title, and then "Visit Link" to check it out.

PORT COQUITLAM, British Columbia (BRAIN)—Norco Products is distributing Time clipless pedals to the Canadian IBD market.

Tagged Distributor news

BLOOMINGTON, MN (BRAIN)—Burton Avery has been promoted to the role of general manager for Civia Cycles.

Tagged People

TAICHUNG, Taiwan (BRAIN)—Merida plans to add 200 employees at its Taiwan factory next year after it opens a multi-million-dollar paint and decal facility and adds an overnight shift to its assembly line. (Click on story title then PDF link next to title to view Taichung Bike Week PDF newsletter Day 2).

Tagged Events

TAICHUNG, Taiwan (BRAIN)—Like swallows to Capistrano, product managers are flocking to Taichung for Taichung Bike Week. (Click on story title then PDF link next to title to view Taichung Bike Week PDF newsletter).

Tagged Events / Taichung Bike Week

ATLANTA, GA (BRAIN)—Spincycle Sports Marketing’s Georgia Cup race series, now entering its 10th year, has risen to the top as one of the nation’s largest race series put on by a single promoter.

Tagged Events

GOLDEN, CO (BRAIN)—Feedback Sports has hired Jeff Nitta to further develop the company's sales and marketing efforts.

Tagged People

BAD URACH, Germany (BRAIN)—Götz Braun has been hired as Magura's new global marketing manager. He takes over from Martin Schäfer, who had been with the company more than 20 years.

Tagged People

LAGUNA HILLS, CA (BRAIN)—If you haven't seen them already, head on over to BRAIN's Resources Library (click on above link) to check out Pearl Izumi's "Driving Retail Success" articles for the full year.

Tagged BRAIN News

CFEprPlus has hit some home runs promoting their clients this holiday season.

SANTA MONICA, CA (BRAIN)—Santa Monica, California is working on creating a Bike Master Plan.

Tagged Media/Publishing

ALLENTOWN, PA (BRAIN)—The Gluskin Townley Group LLC came to agreement with Rails-to-Trails Conservancy (RTC) to provide strategic consulting and development of marketing opportunities for RTC’s Web site.

OLNEY, IL, (BRAIN)—Magura Direct, distributor of Magura, Vaude, and Uvex in the U.S. has teamed up with The Bike Cooperative as part of a concerted effort to expand its reach and offer better service to their existing dealer partners.

BOULDER, CO (BRAIN)—Bikes Belong has announced funding awards to five projects in its Fall 2010 grant cycle. These projects focus on seamless bicycle networks and new trails in their communities and will serve existing riders while inspiring new ones.

The five projects include:

Tagged Advocacy/Non-profits

VISTA, CA (BRAIN)—Haro has laid off seven Vista, California-based employees in an effort to realign its overhead with ongoing economic challenges and current market dynamics.

Just a quick Crankbrothers' Dreambikes update, where the vision is to turn a few bikes into hundreds for people of third world nations through Wheels4Life.

BERKELEY, CA (BRAIN)—The NorCal High School Cycling League raised $75,000 at its seventh annual CycleFest fundraiser, held recently at the Mill Valley Community Center.

Tagged Events

ROLLINSFORD, NH (BRAIN)—New Hampshire based distributor IBEX Sports is going dealer direct in the United States with Exposure Lights starting this month.


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