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North America

ROLLINSFORD, NH (BRAIN)—New Hampshire based distributor IBEX Sports is going dealer direct in the United States with Exposure Lights starting this month.

WEXFORD, PA (BRAIN)—EU Cycle Imports is now distributing the British brand Cotic in the United States.

Tagged Distributor news

"I was like, 'I'm born to do this.'"

—Dash, an avid cyclist turned avid bike polo player. Click on link to check out a recent LA Times feature story on bike polo gaining popularity in SoCal.

DALLAS, TX (BRAIN)—Alliance Data Systems Corporation has signed a long-term contract renewal with Trek Bicycle Corporation.

NIWOT, CO (BRAIN)—Deuter USA has hired Pinnacle Sales NW, Inc. for sales representation in the Northwest region covering Washington, Oregon, Idaho, Alaska and Montana.

VISTA, CA (BRAIN)—Electra Bicycle Company has expanded its logistics services with third-party logistics firm LeSaint Logistics to include Romeoville, Illinois.


WASHINGTON, D.C.—It’s “back to basics” for cycling advocates, after the midterm elections swept Republicans into power in the House and delivered an unexpected defeat to cycling’s most powerful supporter in Congress.


KAILUNA-KONA, HI—As is tradition at the Ironman World Championships in Kona, the who’s who of the triathlon industry gathers at the end of each day in the few restaurants on a three-block stretch of Ali’i Drive to swap stories on the day’s action over a pint of beer.

Tagged Events

SAN JUAN CAPISTRANO, CA—Nielsen Sports Group has pulled the plug on its semiannual Action Sports Retailer (ASR) trade show after a 29-year run.

Tagged Tradeshows and conferences

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, in cooperation with the League of American Bicyclists, is launching of Urban PressCamp.

Tagged PressCamp

It's not everyday that a Duke takes a tour of your operations. But that's exactly what happened when Prince Philip, the Duke of Edinburgh, stopped by Brompton headquarters in the UK yesterday at the invite of Brompton founder and inventor, Andrew Ritchie.

SAUSALITO, CA (BRAIN)—Yuba Bicycles, makers of the Mundo Cargo Bike, has hired Robin Sansom.

Tagged People

ANTWERP, Belgium (BRAIN)—In the 10 months since Sean van Waes and Peter Steenwegen branched Lazer bicycle helmets into its own company, the business partners have focused on laying the foundation for the small company to grow its market share in the U.S.

Craving a ride in the snow but don't have snow tires? Dutch Bike Seattle has just the fix for you (click on above link). Hint: stock up on zip ties.

WILMINGTON, NC (BRAIN)—GlideBikes, an American balance bike company based in Wilmington NC, has expanded internationally into the UK, Australia and New Zealand.

OAKLAND, CA (BRAIN)—Hydrapak has signed an agreement with POC Sports to include its Reversible Reservoir II into POC's new armored Spine VPD Hydration Pack.

GROVEPORT, OH (BRAIN)—After opening just five years ago at its current location in Grove City, Ohio, Specialized Bicycle Components will be moving its Eastern Distribution Center a few miles down the road to a brand new facility in Groveport.

Tagged Distributor news

ROTHERHAM, U.K. (BRAIN)--Planet X, a U.K. based Internet bicycle retailer, purchased all of Titus’ assets from Factors Southwest late Tuesday, November 23.

Tagged Mergers & Acquisitions

To you and yours, Happy Thanksgiving from the BRAIN crew!!! News will resume on Monday, November 29.

Tagged BRAIN News

LOS ANGELES, CA (BRAIN)—Brian Hodes of VeloImages, a pro cycling photographer and longtime AIDS awareness advocate, has kicked off "Project RideRED," a national campaign to raise awareness of and funds for a cure to AIDS/HIV.

Tagged Advocacy/Non-profits


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