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North America

PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.

Tagged People

CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.

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PRAGUE, Czech Republic (BRAIN)—Specialized recently formed a subsidiary in the Czech Republic and has opened two new concept stores in Prague.

Specialized Czech, located just outside Prague, employs 35 people who handle sales, marketing, SBCU, retail services and finance and run the warehouse.


SANTA ROSA, CA—The Italians call it “The Big Ride” or “The Big Endurance.” American promoters and industry types are calling it “The Next Big Thing.”


HILTON HEAD, SC—The rental car business may be down but bike rentals are booming. Stores that cater to rental customers report an increase in business over the past five years as tourists increasingly embrace cycling to tour a city.

LAGUNA NIGUEL, CA (BRAIN)—Online retailer registration for DealerCamp is open, and Lifeboat Events is offering a chance for free lodging or an upgrade to a suite to retailers who sign up now.

STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger, the manufacturer of honey-based, natural energy foods, was recently named a "Colorado Company To Watch" award winner.

BEAVERTON, OR (BRAIN)—Yakima has named RideRep Group, based in Escondido, California, as sales agency for the Southern California, Arizona and Southern Nevada territories.

BOULDER, CO (BRAIN)—Bruno Maier, who joined the Bikes Belong staff in June 2009 as membership and development director, has been promoted to vice president.

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MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.

Tagged Consumer Expos and Rides / Sea Otter Classic

Santa Cruz's marketing guru Scott Turner talking shop with a young fan. To see more pics from Sea Otter click on above link of PDF newsletter.

MONTEREY, CA (BRAIN)—There was plenty of new eye candy to drool over at the SRAM booth at Sea Otter on Friday as the component maker unveiled its latest and greatest to the public.

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EMMAUS, PA (BRAIN)—Bicycling magazine has named the winners of its 2010 Editors’ Choice Awards in the bikes and shorts categories.

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MILL VALLEY, CA (BRAIN)—Alienation BMX is offering some special deals to its retailers.

Place an order over $200 anytime before Friday, May 14, 2010 and you will earn credit on your next order.

Here are the details:

EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.

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MONTEREY, CA (BRAIN)—Trek’s John Burke and Specialized’s Mike Sinyard shared the podium at the Bicycle Leadership Conference yesterday morning and rallied the industry behind them to raise a whopping $573,000 for the IMBA Public Lands Initiative.

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Hydrapak's Matt Patterson finds some downtime to stretch out and read the Sea Otter Event & Gear Guide (produced by BRAIN). Click on link to see more photos from Sea Otter in the PDF newsletter.

SPEEDWAY, IN (BRAIN)—With demand for handmade bicycles thought to be picking up, and the 2011 NAHBS venue set for Austin, Texas, the search will soon commence for venues for the period 2012-15.

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Tagged Consumer Expos and Rides / Sea Otter Classic

SARATOGA SPRINGS, NY (BRAIN)—Stan Mavis has been named president of the newly formed Serotta Sport, which will act as the exclusive North American distributor for Serotta custom bicycles. Mavis was co-founder of Pearl Izumi and later president of Sugoi Performance Apparel.

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