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BRAIN’s New and Improved Web Site

Published October 16, 2007

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer’s Web presence is now bigger and better than ever with the recent launch of its new site.

“Our goal was to create a Web site that would offer the rich and deep content that is essential for it to serve as the online hub of industry information,” said Megan Tompkins, editor of Bicycle Retailer & News. “The revamped Web site will continue to offer the same timely news on a daily basis that many in the industry have come to depend on every day.”

Jason Norman steps into the role of Web editor as Sean Hong shifts gears as associate editor. Norman helped fine tune the site, working with site builder Tool Studios—a Web design and development company based in Colorado.

Tool Studios founder Charles Bell comes from a varied background. He has more than 10 years experience in the marketing and advertising industry including a stint at Spyder Active Sports, a high-end ski and outdoor clothing manufacturer.

The new Web site has many new features and layers. You’ll now be able to see upcoming industry events right from our home page. Or you can go straight to the events calendar to see what’s going on well ahead of time. And if we missed an event, you can submit it to us for posting.

Product Review will now be available to Web users. And there’s the added bonus of certain products (mainly accessories) being tested by the Web editor. Users can put in their two cents as well by voting on each product.

In our resources section you’ll find nearly everything that you’d find in the print edition including Fab 5’s, Q & A’s, Tech Briefs, Top 100 and much, much more.

The new site will also feature some fun things that require your participation including a weekly survey and forum. The forum will be a gathering place for those in the industry to discuss anything and everything that’s on their mind.

“This site will provide the most relevant current and archival information to keep you up to speed on what’s happening in the industry,” Tompkins said.

Topics associated with this article: BRAIN News

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