BETHEL, CT (BRAIN)--Cannondale recently promoted Scott Struve to global director of marketing. Struve will be filling the void left by David Budd.
“David has decided to move on to pursue other interests,” said Bill Rudell, marketing manager for Cannondale.
Struve will be charged with continuing to elevate Cannondale’s brand image while driving marketing programs on a global level. Prior to his new role, Struve was responsible for Cannondale’s product marketing.
“Scott’s approach to marketing and media is anything but conventional, which is consistent with our brand, and his passion for the sport of cycling is contagious,” said Matt Mannelly, president and chief executive officer at Cannondale. “We’re looking forward to his vision for the Cannondale brand.”
Struve begins his new role July 1 based at Cannondale’s global headquarters in Bethel.