SUN VALLEY, ID (BRAIN)—Scott USA has launched a new marketing Web site and media portal.
The Web site’s purpose is to serve the cycling media with suggested retail price lists, product and action photography and spec sheets.
“The beauty of this tool is that we can essentially reduce waste since we are not burning discs and printing material that would typically be sent to the media,” said Adrian Montgomery, marketing manager for Scott USA. “We are hoping that the media will embrace this tool and look to it for information and important files. Of course, we are more than happy to take media inquiries and check facts, but when it’s 10 p.m. on a Friday and the deadline is looming, which is not uncommon we know, the idea is that the media has information readily available without having to rely on someone in our department for it.”
Scott Bicycles registered its 120th dealer on its B2B (Business to Business) site this week.
“Dealer response has been very positive as the site simplifies ordering and saves time,” said general manager Scott Montgomery. “The B2B site allows dealers to check current inventory and open orders as well as place new orders directly into Scott’s SAP database software. This is especially important for those weekends when dealer service is not available and dealers want to be sure a product is in stock before they commit on behalf of their customer.”
Click on the link to check out Scott USA's new marketing Web site.