E-Commerce, social media, online media
HAMDEN, Ct. (BRAIN) — Velotooler, a web-based program that matches up consumers with independent bike mechanics, is getting off the ground with a trial run in New England, where about 80 transactions have been completed this month. The company now offers its mechanics a group insurance program.
VANCOUVER, British Columbia (BRAIN) — Velofix has signed an agreement with Eddy Merckx Cycles to assemble and deliver bikes ordered through EMC's website.
SANTA ROSA, Calif. (BRAIN) — The Cycling blog RedKitePrayer.com has begun soliciting voluntary reader subscriptions. The site also continues to accept advertising in what publisher Patrick Brady called an "NPR-style" model.
COLORADO SPRINGS, Colo. (BRAIN) — U.S. visitors to European-based e-commerce sites like Wiggle and Chain Reaction have seen something new when they searched for SRAM products in recent months: nothing.
KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.
GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.
IRVINE, Calif. (BRAIN) — Nearly 500 U.S. bike shops have signed up with BikeExchange, a service launched in Australia in 2007 that creates an online marketplace for bicycle products and ties into sales through bike shops.
SQUAMISH, British Columbia (BRAIN) — Experts from some major non-bike brands will speak about e-commerce, brand advocacy and other topics at the upcoming Whistler Bike 2016 conference, being held May 29-June 1.
BOULDER, Colo. (BRAIN) — BikeRadar has hired Russell Eich as a technical writer. Eich joins BikeRadar from SmartEtailing, where he was a web content and production editor for more than a decade.
BOSTON (BRAIN) — Wide Angle Podium, launched in April, is a podcast network featuring several popular cycling podcasts, including Crosshairs Radio, The Slow Ride Podcast, and the newly launched Myerson Line podcast, featuring recently retired pro cyclist Adam Myerson.
KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.
MINNEAPOLIS, Minn. (BRAIN) — Trainer brand Kinetic, which recently launched its Kinetic Fit power-based training application, is introducing a video streaming subscription package with The Sufferfest.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has redesigned its website to provide a user-friendly experience with improved navigation and functionality.
NEWBURY PARK, Calif. (BRAIN) — Giant USA’s general manager John Thompson told Giant dealers Thursday that it will sell bicycles directly to consumers who will collect their purchases at a Giant store.
LEXINGTON, S.C. (BRAIN) — Hawley and Lambert launched new business-to-business websites on Tuesday.
BOULDER, Colo. (BRAIN) — Two well-known U.S. cycling journalists are joining CyclingTips.com, an Australia-based cycling website that will launch North American coverage on Jan. 1.
ANN ARBOR, Mich. (BRAIN) — A new web service called PriceLocal launched this week aimed at helping local retailers match Amazon Prime prices.
ST. PAUL, Minn. (BRAIN) — Park Tool's redesigned website, www.parktool.com, has expanded product information with an increased educational section focused on helping professional and home mechanics diagnose and repair bicycles.
GOLDEN, Colo. (BRAIN) — Rotating Mass Media has hired Katherine Fuller to be the new online editor for Dirt Rag and Bicycle Times magazines. Fuller replaces Adam Newman, who was named editor-and-chief of Bicycle Times in July.
LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. ￼Stevens will host regularly scheduled women’s rides on Zwift’s virtual course.