E-Commerce, social media, online media
ST. PAUL, Minn. (BRAIN) — Park Tool's redesigned website, www.parktool.com, has expanded product information with an increased educational section focused on helping professional and home mechanics diagnose and repair bicycles.
GOLDEN, Colo. (BRAIN) — Rotating Mass Media has hired Katherine Fuller to be the new online editor for Dirt Rag and Bicycle Times magazines. Fuller replaces Adam Newman, who was named editor-and-chief of Bicycle Times in July.
LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. ￼Stevens will host regularly scheduled women’s rides on Zwift’s virtual course.
BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.
(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.
ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.
AUSTIN, Texas (BRAIN) — Peer-to-peer global bike share provider Spinlister has launched a decentralized bike share model at the South by Southwest music festival in Austin, Texas, that takes place from March 13-22.
LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands as its first two ambassadors.
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.
BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations.
CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.
WILTON, Conn. (BRAIN) — Cannondale has published the first issue of 2015 of its newspaper, The Cannondale Gazette, with a new look and coverage of road, cross, triathlon, mountain, urban bikes and apparel. The Gazette will be expanded to six issues this year.
PHOENIX (BRAIN) — Steve Flagg got the audience’s attention at the IBD Summit Wednesday, pointing out the challenges that rampant discount pricing for parts and accessories from online vendors in the U.K. pose for distributors and dealers.
EUGENE, Ore. (BRAIN) — Rolf Prima has launched a new website, www.rolfprima.com, featuring a fresh look and new tools designed to better direct customers to their ideal wheel.
RICHMOND, Victoria, Australia — Knog has enlisted Channel IQ’s services to “regain some control over the integrity of pricing” online, the Australian light and lock brand said in a release.
SAN FRANCISCO — Strava, an app popular with the cycling community, has raised $18.5 million in new money to pay for future growth and expansion, reports Re/Code Daily, a website that covers the digital technology market.
MINNEAPOLIS (BRAIN) — Kinetic's new website includes enhanced product information including videos, technical information, reviews, new page layouts and a customer service portal. The website is now live.