E-Commerce, social media, online media
FT. COLLINS, CO (BRAIN) — Swobo and Bicycle Times are launching a five-part interview and video series called "Movers and Makers: People That Inspire Us," that will focus on bike industry members that the series' producers find inspiring.
PARK CITY, UT (BRAIN) — Backcountry has purchased Bergfreunde.de, an outdoor equipment e-commerce retailer that serves Germany, Austria and Switzerland. Backcountry, which owns CompetitiveCyclist.com, said the purchase marks its entry into the European market.
BOSTON, MA (BRAIN) — BMC Switzerland has added a social platform to its monthly electronic magazine, allowing BMC owners to share photos of their bikes, tell stories and more via social media.
WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director.
PORTSMOUTH, United Kingdom (BRAIN) — Online UK bike retailer Wiggle announced that Stefan Barden will succeed Humphrey Cobbold as chief executive of the company.
BRISBANE, Australia (BRAIN) — BikeRoar.com, an Australia-based site that contains bike product information and links to IBDs, has added several new features to its site.
KENT, WA (BRAIN) — French bike brand Lapierre has launched a new website for its recently formed North American division.
SAN FRANCISCO, CA (BRAIN) — POS providers including Ascend, CAM Commerce/Retail Star, CounterPoint, Edge Hosted/Local, Microsoft Dynamics and Quickbooks are now compatible with analytics provider Swarm to give shop owners a more detailed picture of what’s happening in their stores.
LAGUNA, CA (BRAIN) — To celebrate the 100th anniversary of the Tour de France, Bicycle Retailer will provide fans of professional cycling a weekly infographic on which cyclist and team are leading the social media race.
LONDON, United Kingdom (BRAIN) — Future plc, the publisher of Cycling Plus, Cyclingnews.com and BikeRadar.com, saw normalized revenues increase 1 percent to £76.2 million ($116 million) in its third quarter.
WASHINGTON, DC (BRAIN) — The League of American Bicyclists has launched a new website that includes interactive features to help cyclists connect with local riding clubs, bicycle-friendly businesses, bike educators and other resources in their area.
MADISON, WI (BRAIN) — Saris Cycling Group has launched a separate, dedicated website for the company’s bicycle parking and infrastructure division at sarisparking.com.
BOULDER, CO (BRAIN) — Starting with Saturday's stage 1, SmartEtailing's retail clients can include automatic Tour de France updates on their shops' websites. The company is providing complete race coverage with professional photos and commentary immediately after each stage.
BOULDER, CO (BRAIN) — Verde PR & Consulting is now representing BikeRoar, a service that connects bike consumers with independent retailers.
RIVERSIDE, CA (BRAIN) — Retailer Jenson USA has been designated a Google Trusted Store, a program that Google launched about a year ago.
COSTA MESA, CA (BRAIN) — If you happen to cruise onto the National Bicycle Dealers Association website, you will find a link to a new blog authored by Fred Clements, executive director of the retailer group.
SAN CLEMENTE, CA (BRAIN) — GrindMedia, which owns Bike and Paved magazines, among others, has purchased TransWorld's action sports brands, which include TransWorld RideBMX as well as its surf, snow and moto titles.
BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail.