E-Commerce, social media, online media
LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands as its first two ambassadors.
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.
BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations.
CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.
WILTON, Conn. (BRAIN) — Cannondale has published the first issue of 2015 of its newspaper, The Cannondale Gazette, with a new look and coverage of road, cross, triathlon, mountain, urban bikes and apparel. The Gazette will be expanded to six issues this year.
PHOENIX (BRAIN) — Steve Flagg got the audience’s attention at the IBD Summit Wednesday, pointing out the challenges that rampant discount pricing for parts and accessories from online vendors in the U.K. pose for distributors and dealers.
EUGENE, Ore. (BRAIN) — Rolf Prima has launched a new website, www.rolfprima.com, featuring a fresh look and new tools designed to better direct customers to their ideal wheel.
RICHMOND, Victoria, Australia — Knog has enlisted Channel IQ’s services to “regain some control over the integrity of pricing” online, the Australian light and lock brand said in a release.
SAN FRANCISCO — Strava, an app popular with the cycling community, has raised $18.5 million in new money to pay for future growth and expansion, reports Re/Code Daily, a website that covers the digital technology market.
MINNEAPOLIS (BRAIN) — Kinetic's new website includes enhanced product information including videos, technical information, reviews, new page layouts and a customer service portal. The website is now live.
GREENSBORO, N.C. (BRAIN) — Following a social media furor sparked by the unauthorized use of content on Bikerumor.com last week, the cycling tech blog announced it has updated its editorial policy and — in the instance of any future “copyright errors” — pledged to make a $1,000 charitable donation to the cycling charity of the aggrieved party’s choice.
BERKELEY, Calif. (BRAIN) — GU Energy Labs and Strava are teaming up to raise at least $50,000 for the Challenged Athletes Foundation (CAF).
BLOOMINGTON, Minn. (BRAIN) — QBP has rolled out a new app, ScanToCart, that enables dealers to create orders on the fly by scanning barcodes with a smartphone or tablet.
WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists will host a webinar Thursday that will delve into data and insights on the impact of female cyclists on the bicycle business.
SAN DIEGO, Calif. (BRAIN) — One Industries, supplier of protective gear, apparel and components for motocross and mountain bike use under the One, SixSixOne, Tag Metals and Sunline brands, has launched a B2B website for specialty retailers and distributors.
PITTSBURGH (BRAIN) — Dirt Rag and Bicycle Times magazines are now available in all digital formats via Magzter.
LOS ANGELES (BRAIN) — The Internet Corporation for Assigned Names and Numbers (ICANN) has approved a host of new extension names, including .bike, as a new Top Level Domain with an open registry.