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Velofix to fulfill online bike orders for Eddy Merckx Cycles

Published January 4, 2017
Merckx joins BH, Spot, Elby, Ellsworth and other brands available through Velofix Direct.

VANCOUVER, British Columbia (BRAIN) — Velofix has signed an agreement with Eddy Merckx Cycles to assemble and deliver bikes ordered through EMC's website.

The Belgian brand joins BH, Spot, Elby, Ellsworth and other brands in the Velofix Direct program, which was launched in 2016.

Eddy Merckx bikes delivered by Velofix Direct will be delivered at the time and location of the consumer's choosing. Each Velofix Direct delivery also includes a professional fitting session and a free 30-day tuneup.

"We're extremely pleased to be starting off 2017 with a storied brand like Eddy Merckx," said Velofix co-founder Chris Guillemet. "Eddy's discerning eye for performance and design, and his well-documented perfectionist tendencies when it comes to looking after his bikes, are all mutually shared hallmarks that we're particularly proud to safeguard."

The agreement also includes planned in-van mobile demos, strategic promotions and sales opportunities, and ongoing customer maintenance and routine service for Merckx bike owners. Merckx bike delivery and in-home customer builds through Velofix will start in January in all Velofix territories in North America. 

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