CHICAGO, IL (BRAIN)—Zym Portable Electrolyte Drink enters 2008 poised for growth with the addition of several new distributors both nationwide and abroad, as well as several initiatives to drive consumer awareness of the product.
Brian Koff, president of BE Innovations, described the year ahead as “the year of Zym. We’re creating a unique campaign in the industry that will drive consumers to the retailers for Zym.”
Added to the Zym distributor line up in the U.S. were Hans Johnsen Company and Wilson Bicycle Sales. Internationally three distributors were added late last year. Endurance Nutrition will carry the product in Canada. In Colombia, Xtreme and Competition will carry the product while in New Zealand Extreme Gear will carry Zym.
Koff cites current Zym retailer experience as “extremely positive. Current same store Zym retailers see Zym outselling an average of three to one per sku over competitors.
"It’s the product that both casual and serious athletes are looking for,” he said.