BEREA, OH (BRAIN)—Endura appointed Mark Ashley to its newly created position of national sales manager for the United States.
“We have gained enough exposure in the U.S. market to know consumers love the product. We are delighted that Mark shares our belief in the potential for Endura to become a leading technical cycle clothing brand in the U.S.,” said Jim McFarlane, Endura’s president. “We will now be investing significant resources to support Mark in growing the U.S. business.”
Prior to joining Endura, Ashley was national sales manager at Bianchi, and before that a regional sales manager for Specialized. He also owned three bike shops before that.
In addition to Ashley’s efforts to introduce more retailers to Endura’s new clothing lines, the company plans to support its aggressive push in North America with improved dealer terms, point-of-sale merchandising support, grass roots marketing activities and a strengthened regional sales support team, according to McFarlane.