WATERLOO, WI (BRAIN)—The Milwaukee businessman who in 1976 created one of the most iconic and successful bike brands to ever grace shop floors, Trek, passed away last night surrounded by family.
He was 73 years old.
According to son and Trek president John Burke, Dick's health had been deteriorating "and over the weekend he said goodbye to close family and friends. It was vintage Big Guy," John said.
"It’s hard to believe that it is over. He fought the good fight," John said.
For more on the life of Dick Burke, be sure to read the April 1 issue of Bicycle Retailer and Industry News.