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Norco and Topeak Ink Distribution Deal

Published May 10, 2008

TAICHUNG, Taiwan (BRAIN)—Topeak has inked an exclusive distribution deal with Norco Products for the Canadian market. As of September 1, Norco will distribute the complete line of Topeak accessories, Allay saddles (by Topeak) and Jango bicycles (by Topeak) to specialty bicycle retailers.

“At Norco, our supply chain policy has always been to develop strong relationships with world class vendors who share the same vision to supply innovative quality products to the independent bike dealer,” said Jim Harman, Norco’s president. “We have been talking for some time now, and we feel very privileged in finally announcing our new partnership with Topeak, a brand already known as a top-ranked leader in the bicycle industry for many years.”

Topeak is excited to work with Norco to provide a seamless transition of Topeak products to current dealers, while providing expanded access to customer service for all Topeak brands across the country.

“We are very excited about this new partnership with a highly regarded bicycle and accessory distribution company such as Norco. Together we will be able to provide improved nationwide sales and service to Canadian IBDs,” said Topeak president Louis Chuang. “Topeak will be 100 percent supportive in backing Norco with warranty and service including consumers and dealers who previously purchased Topeak from Lambert prior to Norco.”

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