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Titus Has New Frame Trade-In Program

Published May 30, 2008

TEMPE, AZ (BRAIN)—Titus Cycles now has a Titus Summer Trade-In Program on two of its key aluminum full-suspension bikes.

The promotion, which kicked off yesterday and will run though August, is intended to drive new high-end sales to its retailers during the peak selling season. Consumers can save up to $500 on popular models such as the aluminum Racer X and aluminum Motolite by simply walking into any Titus retailer and providing them with their old mountain bike frame.

Current Titus owners who trade-in their old frame can save $500 on the purchase of a new Titus. Even non Titus owners can take advantage of the savings by trading-in their old Ellsworth, Turner, Santa Cruz, Specialized and other brands, and they can save $300 on the purchase of a new Titus.

“We realized that it’s a challenging selling environment right now, and we want to do everything we can to support our dealers by driving business through their door,” said Titus chief executive officer Pat Hus. “We wanted to do something special to show our dealers how much we appreciate their support."

Titus will be donating the exchanged frames to the non-profit group Trips for Kids. Trips for Kids provides the materials, moral support and inspiration that an individual or group needs to help disadvantaged kids discover the joy of mountain biking.

"Trips for Kids is most grateful to Titus for choosing us as the recipient of their fabulous frame trade-in program. Titus' donation will significantly contribute to our bike thrift shop which covers over 50 percent of our programs expenses each year," said Marilyn Price, director of Trips for Kids.

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