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Titus Introduces Custom Color Program

Published August 13, 2008

TEMPE, AZ (BRAIN)—Titus Cycles has introduced a new Signature Paint Program.

A new partnership between Titus and a local powdercoat vendor will allow Titus customers to choose between 14 different colors. In addition to the broad palette of colors, consumers will also have three different color decal packages to choose from. The 14 colors are available immediately on all 2009 Racer X and Motolite frames for a nominal charge of $100.

“Our customers are experienced riders who want to distinguish themselves from others on the trail. The bike they ride is often an extension of that desire,” said Jeff Titone, marketing director for Titus. “Now, not only will they have a bike that speaks to their refined tastes, but they can have it in their choice of color too, making it a true one-off.”

“We recognize the need for new and exciting ways to drive more high-end bike sales,” said Pat Hus, chief executive officer of Titus. “The Signature Paint Program will be yet another tool that Titus can provide our retailers to help them offer their customers unique choices."

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