MONTREAL, Quebec (BRAIN)—ExpoCycle 2008, the Canadian bike industry's annual trade show, is shaping up to be a banner event.
Organized by the Bicycle Trade Association of Canada, ExpoCycle has seen a phenomenal increase in pre-registration this year.
"Registration is up 20 percent from where it was this time last year," said Sumar Clarke, ExpoCycle show manager. "And we're still going strong. It's just fantastic."
Clarke credits the upswing to the introduction of the Retailer Power Program, a new and innovative business seminar series geared towards bike retailers.
"Buzz around the Retailer Power Program is really growing. People recognize that it's a great opportunity to grow their business and improve their bottom line. We've also got terrific facilitators—Tom Shay, Bob Negen and Dan Mann will all be here," Clarke said.
General interest in biking has also spiked, Clarke added.
"There's a new appreciation for cycling as transportation, as exercise, as recreation," Clark said. ExpoCycle is a chance for bike retailers to check out the latest, most innovative products on the market to bring back to their customers."
ExpoCycle is the premiere event for Canada's cycling industry. Scheduled for September 6-9 in Montreal and Bromont, Quebec, it will feature 90,000 square feet of space and over 800 of the world's best cycling brands.
The show kicks off with the Outdoor Demo Day at Ski Bromont on September 6, then moves to Montreal's Place Bonaventure from September 7-9.
Online registration is now open.
For more information on exhibiting at ExpoCycle, click on link.