TURIN, Italy (BRAIN)—3T has signed up Vittoria Industries North America as its distributor for the United States.
The agreement gives 3T access to Bikemine’s expertise and extensive market coverage, and takes 3T’s range of high-end racing products into retail stores throughout the U.S. As in the case of the other brands imported by Bikemine, the products will also be made available through QBP for significantly improved availability and quicker response to customer orders.
"This is a crucial move for us," said 3T president and chief executive officer René Wiertz. "North America is the biggest market for high-end cycling components, and nobody knows this market better than Vittoria. There’s a lot of pent-up demand from bike riders who’ve been following the racing season and seen the pros winning on 3T, but haven’t been able to get a hold of the product yet. We’re looking to Vittoria North America to help us put that right!"