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ExpoCycle Organizers Look to 2009

Published September 19, 2008

TORONTO, Ontario (BRAIN)—The bikes rolled out of Place Bonaventure earlier this month after another successful ExpoCycle, and the Bicycle Trade Association of Canada (BTACT) is already looking toward next year’s show.

“It was a great event—strong attendance and an optimistic, enthusiastic mood, as always,” said Janet O’Connell, executive director of BTAC. “And the new Retailer Power Program was a hit. Our speakers provided solid strategies and knowledge that retailers can use, and every session was full. Retailers brought more staff than ever to take advantage of the free educational retail workshops offered. We’re investing in our members’ education, and they love it. The workshops will definitely be back in 2009.”

The Outdoor Demo Day, located at Ski Bromont’s world-class cycling facility, was also a huge success. In spite of less-than-favorable weather forecasts, more than 300 retailers came out to ride. Fortunately, the rain held off and riding conditions were good. Retailers got to test 2009 products, while exhibitors were thrilled to have their bikes booked all day.

“The vibe this year was incredible. Bike sales in Canada are up. Canadians are embracing cycling as a way of life. It’s a really exciting time to be in the industry, and you could certainly feel it at ExpoCycle,” O’Connell added.

The show is produced by BTAC, but it represents a significant partnership between the bike industry and the association. Exhibitors, including Louis Garneau, Norco, Shimano, Specialized and Outdoor Gear Canada, have demonstrated their commitment to ExpoCycle, with more than 75 percent of next year’s exhibit space already booked.

ExpoCycle 2009 starts with Demo Day at Ski Bromont on September 9, then moves to Place Bonaventure, in Montreal, for September 10 to 12.

Topics associated with this article: Tradeshows and conferences

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