SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.
The site offers helpful "how-to" video demonstrations, a calculator to show environmental, caloric and financial "savings," and recommended cycling gear
essentials. Online expert advice and other tools assist riders of all skill levels in understanding proper safety procedures, bike maintenance and the rules of the road.
Nationwide, urban bicycle sales have increased substantially in 2008 as more people are riding their bicycles around town to save money, get exercise and
cut down on traffic congestion. However, less than one percent of all U.S. trips are still made by bicycle even though 40 percent of most trips are one mile or less.
"REI continues to see increased interest in using bicycles to get to work, the coffee shop or just for running errands around town," says Brian Foley, REI's product manager for cycling. "You don't have to wear spandex to ride your bike. Our Web site and maintenance classes make it easier and less intimidating to garner the many benefits of bicycling for the individual and planet."