MILL VALLEY, CA (BRAIN)—WTB has added Cecilia Potts and Jackie Baker to the company’s U.S. Tech Rep team.
WTB is ramping up its Tech Rep team to strategically increase its brand awareness and sales across the country. Potts and Baker have strong mountain bike roots and both have an intimate knowledge of their respective regions.
Potts is the western region tech rep, while Baker will cover the Rocky Mountain region. Pete Pelychaty—the third member of the team—is the eastern region representative.
Potts is the 1997 Junior Women’s Cross Country World Champion, and the U.S. Junior Women’s National Champion from 1996-98. Potts also dominated Michigan’s Iceman Cometh cross country race for four years. In fact, she still holds the course record. In 2000, Potts retired from bike racing to pursue a career in journalism and communications.
“I traded in my bicycle to ride a desk and push a pencil for nine years. In September when I walked onto the floor at InterBike it felt like a huge family reunion. That was my sign it was time to trade the desk back for my bike."
Potts now resides in Ventura, California, and will focus on increasing WTB sales throughout the Southwest, especially Southern California.
"It's great to work with a brand that I have believed in since I started mountain biking in 1993. I'm also excited to be a part of a company that actively supports bicycle
advocacy," she added.
Baker brings her passion for gravity riding to the table. Based out of Park City, Utah, Baker races pro-level downhill and mountaincross, and continues to compete in all-mountain events like the Downieville Classic.
“I’ve raced on WTB products for several seasons, and I’m stoked to work for the brand that I love to ride," she said.
Baker has a strong background in the action sports industry, and in sales and marketing. She has worked for ESPN, Backcountry.com, and founded the women’s-specific downhill and freeride mountain bike Web site FreerideFoundation.com.
“Representing WTB in the Rockies will combine all of my skill and experience from the bike and retail industries, with my love for riding and travel. I think that there is
incredible opportunity for WTB to really excel in this region," she added.