Follow Bicycle Retailer

You are here

Giant for Women Producing Retail Video

Published February 19, 2009

NEWBURY PARK, CA (BRAIN)—Giant for Women has produced a special video for Giant retailers designed to help them boost their sales to female customers.

The 20-minute DVD presentation, titled “Keys to Retail Success: Selling to Women,” is part of a larger clinic package that includes a dealer manual outlining steps for successful retail events involving women. The complete kit also includes a CD which contains numerous templates, photos and logos that Giant dealers can use in planning successful women’s events for their stores.

Giant for Women program manager Tiffany Brown said the “Selling to Women” project grew from inquiries by Giant retailers.

“Giant dealers asked us for a clinic like this after we demonstrated ways to improve their women’s business at The Link, our annual dealer meeting last August,” Brown said. “We produced this ‘how-to’ video that our dealers can use to train shop staff. Since women control most purchasing decisions for U.S. households, attracting and keeping more female consumers is just good business.”

The video and other materials will be made available to Giant retailers through a clinic presentation from their Giant account executives. “All the clinic materials will be left with the retailer to use as often as they need,” Brown said. “These are proven techniques, tested in the field at lots of Giant retailers by members of the Giant for Women council. We’re sure our dealers will love these materials.”

Join the Conversation