SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer's 2009 Summer Market Open Air Demo has been changed from two days to one day.
This year's Open Air Demo will take place at Pineview Reservoir (near Odgen, Utah) on Monday, July 20, prior to OR Summer Market's indoor expo, July 21-24.
As a one day event, OR is extending Open Air Demo hours from 8 a.m. to 4 p.m. This extension provides exhibitors ample time with buyers and retailers with a full day of product and accessory demos, ending early enough to allow exhibitors time to set up for the following day's indoor exposition at the Salt Palace Convention Center.
"After much discussion with exhibitors and attendees, expanding the hours and moving to one full day made the most business sense," said Marisa Nicholson, Outdoor Retailer national sales manager. "Packing more hours into one demo day eases the logistics of overnight lodging and expenses of an extra travel day for both exhibitors and retailers. Since the overall mood of retail business has everyone evaluating every dollar spent, we feel it's the right decision for 2009."