GRENCHEN, Switzerland (BRAIN)—Mike Hürlimann has replaced Andreas Georgiadis as chief executive officer of International Sport Holding Group, the parent company of BMC bicycles.
Georgiadis recently left the company after leading it through the two-and-a-half year reorientation phase following the group’s formation.
Hürlimann, 42, is an economist who has successfully led some of the larger sales and manufacturing organizations in Switzerland, Asia, the U.S. and the UK. For the last nine years he has been working domestically and abroad for the Geberit Group, spending the last three-and-a-half years as managing director of Geberit UK and Ireland.
Cycling is his great passion. In 1991 Mike Hürlimann was a medal winner at the Swiss Team Time Trial Championships as a member of the legendary Hirslanden Zurich cycling club). He is delighted to be able to combine his impressive career experience with his passion and have a significant influence on the continued successful development of the ISH Group.
Hürlimann’s main responsibility in the ISH Group will be the continued international development and expansion of the cycle brands BMC and Bergamont. He will be directly in charge of the high-end Swiss brand BMC and will support and strategically accompany the German brand Bergamont, which is managed by the former owner and current co-shareholder Stefan Berkes.
“In Mike Hürlimann we are convinced to have found the right person to ensure the successful, innovation-oriented further development and therefore the continued growth of the ISH Group,” the company said in a press release. “We would like to thank Andreas Georgiadis for his commendable work and wish him all the best for the future.”
Georgiadis will remain available to the board of directions for special duties during a short transition period.
BMC owner Andy Rihs formed the IHS Group in 2006 and purchased the Bergamont in October 2008.