BEAVERTON, OR (BRAIN)—Yakima has named Hi Altitude Sales and Consulting to represent the brand and product line in Colorado and New Mexico.
“The Hi Altitude team has a proven track record in the Rockies territory, key to Yakima’s growth,” said Ross Gilsrud, western regional sales director for Yakima. “We look forward to making them a part of the Yakima family so we can better service and grow our retailers in this territory, while providing superior cargo management solutions for active consumers.”
The Hi Altitude sales team, with more than 20 years of combined experience, specializes in fine tools, hardware and accessories for the cycling, camping, outdoor and snowsports distribution channels. The team, led by Ryan Overstake, includes Jason Livingston, Matt Niedermiller and Lori Maddox. In addition to representing Yakima, Hi Altitude also provides service for Cascade Designs, Granite Gear, Princeton Tec and Stanley.