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Electra Hires Local Marketing Agency

Published March 16, 2009

VISTA, CA (BRAIN)—Electra Bicycle Company has selected creative agency Bailey Gardiner to handle its national public relations.

San Diego-based Bailey Gardiner will focus on conducting national media relations, extending Electra’s presence online and strengthening dealer relationships to grow
sales and increase brand awareness.

“Bailey Gardiner’s experience with consumer products and design clients make it a perfect partner for Electra,” said Elayne Fowler, marketing director for Electra Bicycle
Company. “We look forward to collaborating with its PR team, which is comprised of individuals who have strong experience related to our brand including public
relations for Giant Bicycles.”

Among other brands represented by Bailey Gardiner are Tiffany & Co., Sè San Diego, the Del Mar Racetrack and the San Diego Museum of Art.

“We value innovation, creativity and ideas that stretch the imagination as much as we value the results an agency can deliver,” Fowler said. “The right mix of these,
combined with talent and strategy, is a powerful combination.”

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