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Women Get A Magazine To Themselves

Published April 12, 2009

REDDING, CA (BRAIN)—Come June 22 women will not have to wade through lots of words about men racing for a sentence or two about the women’s race that happened at the same time; they will now get a magazine of their own.

“When is the last time you heard the tactics of a women’s race spelled out in a mainline bicycle magazine? Usually it’s either the results list or a sentence or two about who won at the end of the story. This is not enough coverage for me,” said Marian Hunting, Women’s Cycling’s editorial director.

Currently Women’s Cycling has a staff of four and they plan to mail its first issue to subscribers in June, and distribute issues at races and charity events. Three issues are planed for this year, eight issues next year, eventually moving to a 12 issue a year schedule.

The inaugural issue will have race coverage of the Redlands Classic, Idyllwild Spring Challenge, high school mountain bike championships and Sage Brush races as well as gear reviews. Dotsie Bausch, national champion in road and track, will be writing a column on training.

Race coverage is a major part of each issue, but Hunting said the magazine is not a racing magazine. Women’s Cycling will cover charity rides, commuting as well general bicycle lifestyle themes.

On the Women’s Cycling website, www.womenscyclingmag.com, Hunting plans to develop a good women’s event calendar since its extremely difficult to know what women’s events are being held. And she hopes when the site re-launches with the magazine late June, bike shops will post their women’s events there.

Topics associated with this article: Media/Publishing

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