CARSON CITY, NV (BRAIN)—Veltec Sports hired Chris Bogue as the company's new vice president of sales. Bogue, previously vice president of sales and strategic accounts at Pearl Izumi, comes to Veltec with over 25 years of experience in outdoor and cycling products.
With sales management experience and strategic account relations for industry-leading companies including Pearl Izumi, K2, Yakima and Bravo, and hands-on experience in retail and sales representation, Bogue understands the needs of IBDs, as well as sales representatives.
"Chris is an excellent addition to our team. At Veltec, he will be in charge of leading our sales force, as well as customer service team," said chief executive officer Manfred Krikke. "Chris does not only have a great track record in the industry as a sales manager, but he has also walked more than a mile in the shoes of our customers as a retail store manager as well as a sales rep, early in his career. His experience and approach is another element in our commitment to total customer satisfaction."
Bogue will oversee sales of Veltec’s lineup of cycling brands including Sidi, Descente, Shebeest, Prologo, Enervit, and Vredestein.