VISTA, CA (BRAIN)—Zoot Sports has appointed Jeff Cunningham national sales manager.
As a seasoned outdoor industry professional, Cunningham brings extensive sales and marketing expertise to Zoot. No stranger to growing performance brands in the specialty marketplace, Cunningham’s experience includes seven years as national sales and marketing director for Mammut, along with several years leading key marketing initiatives at The North Face. Cunningham also brings an authentic athletic insight garnered from a lifestyle of climbing, running and skiing in the mountains.
“Jeff is a great addition to our team, as his passion for growing specialty brands naturally lends itself to our direction and goals for Zoot,” said Brian Enge, vice president and general manager of Zoot. “Jeff’s proven track record in leading performance brands to the next level of growth in specialty channels perfectly supports our goal of being the world’s premier endurance sports brand.”
"I am excited to join this team and look forward to focusing our efforts and pushing forward,” Cunningham said. “The key ingredients of heritage, momentum and outstanding product are already well established and Zoot is in a prime position for market growth. Infused with K2's resources, Zoot is launching from a strong platform which will only bolster its expansion across the multi-sport channels.”