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Haro Appoints New BMX Brand Manager

Published May 15, 2009

VISTA, CA (BRAIN)—Haro Bicycles has appointed Allan Cooke to the position of BMX brand manager.

“I am very excited about the addition of this bright young talent to our BMX group,” said Joe Hawk, Haro’s chief operating officer. “Allan brings a fresh new approach and a unique collection of skillsets when combined with the talents of the current product development team. This will ensure that Haro maintains its edge as the leader in BMX for years to come.”

Cooke's experience in the world of BMX is broad, highlighted by over 11 years as a professional rider resulting in Gold, Silver and Bronze medals at contests such as X Games, Gravity Games and more. While sponsored by Specialized, he was exposed to the product development and marketing processes in addition to the duties and responsibilities typically handled by a team manager. Cooke is the creator of the Local Exposure Tour, working directly with young riders at local parks and cultivating talent many of whom have gone on to become pro athletes. In addition, Cooke has hosted or appeared in several BMX-related television specials aired on the Discovery Channel, Fuel TV, ESPN and many more.

“I am very excited to be given this opportunity at Haro and to begin the transition from a full time competitor to the business side of BMX. I am confident the perspective that I bring to the job along with the skills that I will soon learn will produce a winning combination for us both,” Cooke said. “In addition to my duties at Haro, I will continue to compete this year in X-Games and Dew Tours as well as producing the Local Exposure Tour. Haro isn’t just a company full of people designing and selling bikes, it is a company full of people that are into riding bikes which means I can work hard and still ride my bike as much as possible. I wouldn’t want it to be any other way. While I know I will miss my friends in Greenville, I’m really excited about this opportunity.”

Topics associated with this article: People

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