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Swobo Launches Water Bottle Program

Published June 7, 2009

SAUSALITO, CA (BRAIN)—Swobo has a new water bottle program called the "Message in a Bottle Project" that it hopes will raise awareness not only about mountains of water bottle waste, but the impact bottled water has on water sources.

“We feel that the world doesn't need more water bottles with company logos, but we also know that water bottles, in and of themselves, are a good thing because they promote tap water use over bottled water use,” said Tim Parr, Swobo’s founder. “So we created a program that allows the bottle to do the deed of holding tap water, but then it acts as a soapbox once the user is done with it.”

When you’ve worn your $6 Swobo bike bottle out, the company has preaddressed the bottle so all the user needs to do is attach a stamp to it and drop it into the U.S. Postal Service where they speed it to Nestle Water Bottling Corporation. Printed on the bottle is a message protesting Nestle’s contribution to water bottle waste and its environmental toll on water sources.

“Our goal is to flood Nestle with the idea that maybe creating containers that hold tap water is a better business than trucking water all over the world. We'll see, and like everything else we do, this seems like a lot more fun than just making water bottles. All Swobo water bottles are biodegradable, recyclable and recycled,” Parr said.

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