LONG BEACH, CA (BRAIN)—Profile Design has appointed Karen Sing as director of sponsorships and events.
In addition to her new role, Sing will continue as the wetsuit developer for Profile Design. Having worked in the triathlon industry for nearly 20 years, she is a familiar presence at events and expos.
Sing will focus on retaining the core talent of Profile Design’s sponsored athletes while looking for creative ways to expand grassroots support of athletes and events.
“This is a thrilling opportunity for me. We have a terrific group of athletes, and it will be wonderful to work with them representing the brand, and getting their feedback on our products. Going to events is a lot of fun for me, because I get to share my experience and knowledge with all types of athletes. I really enjoy giving advice and encouragement to rookie triathletes,” Sing said.
“Karen brings so much energy, enthusiasm and experience to the position. Her accessibility at events will certainly be an asset to our brand’s growth and success,” said marketing director Barry Smith. Sing replaces Gary Colfack, who left the position after 18 months.