PORT COQUITLAM, British Columbia (BRAIN)—Ridley has signed on with Norco as its new Canadian distributor. After years of successful collaboration, Ridley Bikes and Vellend Tech have mutually decided to end their partnership.
"We thank the Vellend Tech team for their commitment to building the Ridley brand and we wish them all the best for the future," said Ridley international sales manager Jo McAleer. "We are very much looking forward to partnering with Norco with their in depth understanding on the Canadian market and their sales support strategy. Collaborating with Norco will really enhance the level of customer service for Ridley dealers with improved stock availability across the country thanks to their twin warehouse locations in Ontario and Vancouver."
This year is important for Ridley in building the foundations for the brand's future with the four-year sponsorship of the new Katusha team and important internal investment. This year sees a move to a larger premises and the introduction of a new computer system that will enable Ridley to respond quickly to market demands and increase its level of customer service.
"We are very pleased about the opportunity to partner with Ridley for distribution in the Canadian market," said Norco vice president of bicycles Dave Overgaard. "Their world class, innovative products are best in class and will be an excellent addition to our distributed brands."