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World Bicycle Relief, SRAM Hosting Forum

Published September 20, 2009

LAS VEGAS, NV (BRAIN)—World Bicycle Relief and the SRAM Cycling Fund are hosting the 4th Annual open forum, “The Power of Bicycles,” on Thursday, Sept. 24 at 9:30 a.m. in Sands Conference Room 105. All Interbike attendees are invited to attend the discussion with F.K. Day, president of World Bicycle Relief, and Randy Neufeld, director of the SRAM Cycling Fund.

"As partners in the bicycle industry, I know Interbike attendees understand how effective a tool the bicycle can be," Day said. "For many of us, our focus is on some of the highest-performance bikes in the world. Yet the power of a simple bicycle in the hands of a man, woman or child fighting for their livelihood or their education is the most powerful bike in the world."

Day plans to highlight the early successes of the 50,000-bike Bicycles for Education Empowerment (BEEP) program that launched in June, as well as update the industry on microfinance initiatives empowering entrepreneurs in several African nations.

For its part, the SRAM Cycling Fund has disbursed several grants to date, making good on its plan to grant $2 million per year over five years. "The goal of the SRAM Cycling Fund is to help advocates and enthusiasts build a better environment for cycling," Neufeld said. "We are confident that the efforts fueled by the Fund will be a catalyst for improving cycling infrastructure and growing the overall industry. We believe this is good for dealers, bike companies, our competitors and SRAM, and we are excited about the opportunities for the future."

Neufeld has invited representatives of several grantee organizations to speak at the event. SRAM President Stan Day will host the forum.

Topics associated with this article: Events

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