NEWBURY PARK, CA (BRAIN)—Visitors to the Giant Bicycles Web site will discover a new look and an enhanced, more user-friendly design that makes it easier for them to find just the right bike.
Folks who have been to the Giant Web site before will notice right away that the page size has been expanded for a greater visual impact. Page borders go all the way to the screen edge so photos and text are larger and easier to read.
The visitor will next discover something brand new on the site—the three categories of Giant Cycling World: Men, Giant for Women, and Youth. These radiate from a button that says “FIND YOUR BIKE.” Clicking that button lets the reader begin a journey to discover just the right bike to suit his or her cycling adventure.
Also, the new “Gear” section is more user-friendly. Components and accessories are easier to understand, as they’re now simply divided into “Rider Gear” and “Bike Gear.” Both the “Gear” and “Bikes” presentations are enhanced with larger images and an easier to use, more detailed zoom feature.
Click on link to see the fresh look and improved features of Giant Cycling World.