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SRAM Signs Sea Otter Sponsorship Deal

Published October 13, 2009

MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

SRAM's industry leadership and broad reach across all aspects of cycling make it the perfect company for presenting sponsorship of Sea Otter. The partnership guarantees continued growth of the event as it prepares to celebrate its 20th anniversary.

"SRAM has been a sponsor and supporter of the Sea Otter Classic since 1995. Much of the success Sea Otter has enjoyed is directly attributable to their generosity," said Frank Yohannan, president of the Sea Otter Classic. "With SRAM's support, we'll continue to present one of the world's premiere cycling events and, more importantly, to introduce a new generation of young people to the wonderful sport of cycling. We look forward to many years of hosting the Sea Otter Classic... Powered by SRAM!"

"Sea Otter is an amazing event. The venue, the spectators, the athletes, and the vendors all contribute to making it the greatest cycling festival around. SRAM is proud to again extend its sponsorship of the Sea Otter Classic. We at SRAM enjoy getting to interact with all the audiences that come to play in Monterey," said David Zimberoff, global marketing director for SRAM.

Topics associated with this article: Consumer Expos and Rides, Sea Otter Classic

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