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SockGuy Taps Creagh-Keller Sales

Published October 18, 2009

CARLSBAD, CA (BRAIN)—SockGuy has tapped industry veterans Creagh-Keller Sales, Inc. as its co-pilots and partners to help continue to “Spread the SockGuy LUV” to bike shops and new channels all along the Mid-Atlantic region.

By adding Creagh-Keller’s 50-plus years of sales experience to its outside sales force, SockGuy strengthens its representation to all of the Mid-Atlantic states: Eastern PA, DE, DC, MD and VA.

Ken DeCesari, SockGuy’s NSM, said: ”With Creagh-Keller’s emphasis on excellence in retailer service and support, as well as, a roster of avid road and MTB cyclists, SockGuy sees this partnership as an awesome and natural fit. We are very excited to have Steve and his group join the SockGuy team.”

Stephen Keller is also excited about the opportunity to represent the brand in the Mid-Atlantic states. He said: “SockGuy is a brand that has always been known for their cool designs, great retailer support, and excellent sell-through. These are a few of the keys to success that we look for in the lines we represent. We know this is going to be a successful partnership."

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