LONGMONT, CO (BRAIN)—Deuter has hired of Christian Mason as director of sales and marketing. Mason brings his extensive experience in sales, marketing and product development to the company.
No stranger to the outdoor realm, Mason comes to Deuter USA from Petzl America, where he most recently managed the headlamp division for the vertical and headlamp equipment manufacturer. Prior to Petzl, Mason worked as a marketing manager for Kelty backpacks and as director of product development for Mountainsmith. An avid backcountry skier, mountain biker and outdoor enthusiast, Mason built his career in the mountains of Colorado and the West, honing his product knowledge, marketing acuity and sales network. Mason will be responsible for sales and marketing of the entire Deuter USA brand including backpacks, child carriers, winter sport, hydration/cycling packs and sleeping bags.
“The opportunity to lead the sales and marketing charge for the Deuter brand is one of the most exciting challenges of my career. The Deuter brand is poised to responsibly take the next growth step and to develop deeper and broader partnerships with the highest quality retailers the industry has to offer," Mason said.
“Christian brings a wealth of experience to Deuter USA," said Bill Hartrampf, president of Deuter USA. “His strong connection to outdoor specialty retailers, coupled with his product knowledge and marketing expertise are truly a reflection of his expansive career in the industry. We intend to utilize his skills to further the Deuter brand as well as to continue Deuter’s mission as a pack specialist with innovative, lightweight and performance-oriented packs.“