SALT LAKE CITY, UT (BRAIN)—Ten years after opening its doors for the first time in Salt Lake City, Utah, the Specialized Bicycle Components western distribution center has moved to a new facility located just a stone’s throw from its former location.
In an effort to better serve its expanding dealer base and ensure an unparalleled level of customer service, it was determined that the time was right to move to a larger 250,000 square foot facility.
Specialized is forecasting a path of continued expansion and demand for their products as they move into the future. The company saw that the capabilities of the former Utah location held the potential of limiting their desired level of performance and service to their customers, said corporate distribution manager Kim Peterson.
“The move was necessary to allow for future growth and a reconfigured layout, which allows for a much better work flow. With a state of the art pick-pack and ship system designed specifically for this facility, dealer orders will be going out in record time with more precision than ever,” he said.
Following a three-weekend move-in process that caused only minimal interruptions in service to Specialized dealers, details are being tweaked to ensure that the new facility is not just a finely tuned machine, but also a pleasant place to be for the 80 employees working under its roof.
“We are confident in the future of the cycling industry and thus felt compelled to invest in our processes and efficiency for ourselves and our dealers. This new warehouse will set a new tone for Specialized Bicycles,” said John Thompson, USA national sales manager.
Specialized Bicycle Corporation has three domestic U.S. locations. Corporate headquarters in Morgan Hill, CA, and two regional distribution centers; Salt Lake City, serving western states, while eastern states are served by the eastern distribution center, located in Grove City, OH.