LOS ANGELES, CA (BRAIN)—Former Triathlete Magazine vice president of sales and marketing Sean "Wattie" Watkins is launching his own sports marketing group called Wattie Ink.
“After working in the industry for 25 years, I’ve witnessed firsthand a disconnect on the marketing side of the triathlon industry," Watkins said. "I started kicking around the concept of putting together a solid agency that would better link events, athletes and media together with the concept to connect the dots between these three touch points. With the goal of ultimately enhancing the promotion and exposure of the triathlon industry, Wattie Ink. was born."
Watkins has sought out the support of industry veteran, Kirk Bausch, to aid and assist in the development, logistics and management of Wattie Ink.
“KB is a great fit, he gathered great industry knowledge while working as a sales manager for respectable companies like, Smith Optics, Spy Optics and Oakley. In addition, he also has a rich sports marketing background while heading up the sports marketing department at Monster Energy Drink. His skill set will help manage the multiple projects we have lined up.”