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Hincapie Hires Hedin as Sales Rep

Published March 4, 2010

GREENVILLE, SC (BRAIN)­­­­—Hincapie Sportswear (Hincapie) has hired Scott Hedin as a retail sales representative for the brand in Minnesota, Iowa, North Dakota and South Dakota.

Hedin will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in his territory.

“We are really focusing on growing our U.S. sales force to help expand our retail distribution,” said Rich Hincapie, president of Hincapie Sportswear. “Scott has a great business sense and a passion for the sport. As a former business owner, he understands the challenges facing bicycle dealers, and we are confident he will help us grow our business in his territory.”

Hedin will draw on more than 10 years of personal experience as a successful business owner to help him relate to his bicycle customers more effectively. As a passionate cyclist and triathlete, he understands the bicycle industry from both the customer’s and the retailer’s viewpoint.

Personally, Hedin has cycled across Ireland, pedaled through Italy, and is currently training for Ironman Wisconsin. In addition to Hincapie Sportswear, Hedin will represent other brands like Blue Competition Cycles, Magura USA and Reynolds Cycling.

“I start every day reading the statement, ‘Some people dream about success while others wake up and work hard at it,’” Hedin said. “Everything with success comes from hard work and I truly believe that statement. I am passionate about this industry and I work hard every day to be successful for me and the brands I represent.”

Dealers in Minnesota, Iowa, North Dakota and South Dakota are encouraged to contact Scott Hedin directly at (612) 743-1199 or

Topics associated with this article: People

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