Follow Bicycle Retailer

You are here

Gita Appoints New NorCal Rep

Published March 31, 2010

CHARLOTTE, NC (BRAIN)—Gita Sporting Goods Ltd. has hired Ed Adair as its sales representative for its newly created western territory in Northern California.

While relatively new to the rep side of the business, Adair has over 15 years experience in the industry as well as an acute business acumen garnered in the financial segment. An independent rep and CEO of Halligan Sports Group, Adair will represent all Gita brands. His Northern California territory consists of all points west of I-5.

Gita expects Adair to expand penetration across all its brands in the territory.

“We’re extremely happy to have Ed working with us. He’s been successful in every endeavor he has pursued," said Giordana Andretta, national sales coordinator for Gita. "His commitment and enthusiasm to our brands will be beneficial to all the dealers in his area. We look to Ed to provide shops the service and guidance necessary to reach their potential with Gita.”

Topics associated with this article: People

Join the Conversation