SAN DIEGO, CA (BRAIN)—The Competitor Group has hired Aaron Hersh, a longtime Inside Triathlon contributing editor, accomplished triathlete and respected bike technology expert, to the position of senior editor at Triathlete Magazine. He will oversee all bicycle and gear-related editorial including columns, tech guides and product reviews.
Hersh, whose recent credentials include serving as the personal bike mechanic to Ironman world champions Chrissie Wellington and Craig Alexander, will also act as the bike and gear expert for Insidetri.com, “TriCenter” and Inside Triathlon Magazine.
“Aaron’s academic background in physiology and engineering, combined with his hands-on experience as a mechanic for the most prominent athletes in our sport, makes him an incredible asset to our team,” said T.J. Murphy, editorial director for Triathlete and Inside Triathlon. “His intuitive understanding of the how triathletes seek out the best that technology has to offer will serve our more experienced readers, and those triathletes just getting into the sport will benefit from Aaron’s talent for deconstructing complex topics to make triathlon less intimidating.”
Hersh has an impressive track record in the multisport industry, the last decade of which includes six years of Olympic-distance triathlon racing experience, highlighted by racing as a member of 2008 Team USA Triathlon in the 20-24 age-group category. Formerly a member of the University of Colorado Triathlon team, Hersh also worked as a technical liaison for Colorado Multisport, one of the premiere triathlon shops in the country.
“I couldn't be more excited to join Triathlete and Inside Triathlon at such a dynamic phase in their development,” Hersh said. “I’m looking forward to providing a window to the rapidly changing world of bicycle technology while making sense of the science behind the innovation.”