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Rolf Prima Adds Outside Sales Reps

Published April 16, 2010

EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.

“We’re very excited to be adding these new additions to our sales team,” said inside sales rep Pete Moe. “Finding reps that are well established and have a respected dealer base is important to us. I’m confident that our dealers in these markets will appreciate the fact that we are providing them with extra resources to help improve their wheel sales."

Pat Mahoney, of Pat Cycling Supply LLC, will cover the Ohio, Kentucky and Indiana territories. Mahoney, a cyclist himself, has been working in the industry since 2006 and brings almost 18-years of sales experience to the job as well as a proven track record of increasing dealer’s sales. Mahoney can be reached at

Bill Potter and Mike Lifshotz of Sports and Specs Sales Inc. are covering the state of Florida and together bring 20-years of experience in the industry. Potter established Sports and Specs Sales in 2004 and hired LIfshotz in 2008 to help grow their dealer base. Potter and Lifshotz can be reached at and

Topics associated with this article: People

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