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Yakima Names Sales Agency for SoCal

Published April 19, 2010

BEAVERTON, OR (BRAIN)—Yakima has named RideRep Group, based in Escondido, California, as sales agency for the Southern California, Arizona and Southern Nevada territories.

“RideRep is a group of seasoned veterans with over 50 years of combined sales rep experience and a proven track record with nationally recognized cycling brands,” said Ron Ten Berge, vice president of sales and business development at Yakima. “They understand customer service and the retail mindset and know how to grow the top line. We are confident that they will continue their trail of success with Yakima.”

Jim Rasmussen, the agency principal, works with Ian Gross and Derek Melberg based in Southern California and Chris Manny in Glendale, Arizona. In addition to Yakima, the group currently represents Cervelo and Shimano.

“We are passionate about our outdoor addictions; Yakima is the perfect fit for our group and our personal lifestyles," Rasmussen said.

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