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True Communications Hires Tolme

Published April 21, 2010

MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts.

True's other industry clients include Castelli, Easton and Giro.

“Paul is a hard news guy with serious writing and reporting chops and we’re excited to have gotten him to come on board,” said True founder Mark Riedy. “His experience in journalism given him a finely tuned ability to tell our clients’ stories in a compelling fashion. We are counting on him to be a key enabler of True’s growth strategy going forward.”

Tolme can be reached at paul@trueoverdrive.com.

Topics associated with this article: People

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