WATSONVILLE, CA (BRAIN)—Fox Racing Shox has hired a former Nike general manager, Paul Fidrych, as its chief marketing officer.
The new CMO role has been created to expand the company’s marketing support for its powered sports, off-road and mountain bike business.
“We’re thrilled to have Paul on board to help lead our marketing efforts company-wide,” said Bob Kaswen, CEO of Fox Racing Shox. “His enthusiasm and depth of product experience make him the perfect fit for Fox as we embark on our next phase of growth.”
Fidrych brings more than 17 years of action sports product development, team relations, marketing and business strategy to the executive team. Prior to joining Fox Racing Shox, Fidrych served as general manager of Nike’s women’s equipment. Fidrych also previously held the role of president of Savier Skateboarding, a division of Nike, Inc. Before Savier Skateboarding, he was the director of hardgoods product management for Burton Snowboards.
“I couldn’t be more excited and proud to join Fox Racing Shox,” Fidrych said. “Our sights are set on strengthening our marketing support across our mountain bike, ATV, UTV, snowmobile, motorcycle, off-road and truck markets for our customers and world-class athletes.
“I’m psyched to have earned the opportunity to join such a well-respected brand and to work with a team of talented and passionate individuals,” Fidrych said.