SAN FRANCISCO, CA (BRAIN)—Timbuk2, the San Francisco-based retailer and pioneer of the messenger bag, has hired Greg Bass as its new product and design director.
Bass brings extensive retail experience in the outdoor market to the Timbuk2 brand of stylish and durable bags and accessories, according to a press release. Most recently Bass spent eight years with The North Face, where he held a number of positions in product development and design. In 2008, he assumed the position of senior designer of the equipment division.
"Greg's ability to produce creative, functional, award-winning and profitable designs will be an asset to Timbuk2,” said Mike Wallenfels, CEO of Timbuk2. “His experience with consumer facing brands coupled with his understanding of key industry trends make for a leading product and design director."
A pioneer in his own right, Bass’ bag designs for The North Face have garnered numerous awards and distinctions including two "Gear of the Year" awards from Outside magazine in 2007 and 2008. Bass enjoys leveraging his creative abilities towards his passion for and knowledge of the outdoors.
“I look forward to applying my extensive experience in consumer testing, prototyping and design research and development to help extend Timbuk2's brand and product lines,” Bass said. “It’s an exciting time to be a part of Timbuk2. The brand is stronger than ever after 21 years and I’m looking forward to being a part of their continued innovation and growth.”